If you remember nothing else, remember this: outdoor advertising on average costs three times less than radio and magazines, seven times less than newspaper and nine times less than network television. It literally reaches more people more often with fewer dollars than any other form of media. Outdoor advertising captures an audience that television, newspaper and radio are all working to build.
Consumers spend more time out of the house than watching television, reading the paper or listening to the radio. The one advisement that they are guaranteed to see is outdoor advertising. With CONISA your advertisement will get the most “bang for your buck.” There are very few places in the world that can assure a daily captive audience of 130,000 that will, on average, wait in their cars for 45 minutes or more.
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